The challenge was to create a welcoming, empowering, and nurturing fitness brand specializing in prenatal and postpartum fitness.

Lucy Ulmer is an inspiring fitness trainer, and she created the LU Method as she was going through her first pregnancy; she wanted to help other mamas feel strong and healthy.

She is one of my favourite people and has an infectiously positive vibe - something you may not associate with fitness.

I wanted to capture her spirit is through whimsical visuals and a lush colour palette.

Logo Creation
Brand Identity